Daniel Rodriguez. Entrepreneur, author, and founder in Scottsdale, Arizona.

Daniel Rodriguez, Scottsdale author of The Standard of Behavior series and founder of RAH Operations

About Daniel Rodriguez

Entrepreneur, author, and founder in Scottsdale, Arizona. He runs RAH Operations and writes The Standard of Behavior.

Daniel grew up between Long Island and Arizona and started his working life in sales. What stuck from those years was a way of paying attention to people: noticing what someone does over and over, and treating that as the real information.

That led into debt relief, where he became an IAPDA Senior Certified Debt Specialist and spent time with people under real financial pressure. From there it was business credit, helping owners stop funding their companies on personal cards and build something that stands on its own.

The through line has always been the same. Watch what people actually do, not what they say they are going to do.

RAH Operations

He started RAH Operations after meeting too many capable people whose businesses were basically invisible online. The company builds the website, sets up search, and runs the marketing that usually gets dropped once a site goes live. It keeps its own site at rahoperations.com.

The Standard of Behavior · Author

Two books Daniel wrote

The Standard of Behavior came out of the same habit of watching behavior closely, applied to relationships: what a person's patterns tell you, and when to take them seriously.

Both books·thestandardofbehavior.com

Cover of Red Flags, Green Lights by Daniel RodriguezCover of Consistency Is the Standard by Daniel Rodriguez

Now

Daniel splits his time between RAH Operations and the next book in the series.

Daniel keeps an author profile on Goodreads. For client work, interviews, or speaking, get in touch.